To maintain the suspense, finalists will not find out which category they have been shortlisted for until the awards night in February.
| Campaign Name | Entrant | Nominee |
| Be the Gorilla | The Hyperfactory | DDB |
| Becks City Attack | POCKETVouchers | Lion Nathan |
| Cavalier Bremworth - "We're not fond of sales" | Federation | Cavalier Bremworth |
| ChildFund: Making Donating More Appealing | ChildFund NZ | Twenty |
| City Ignition | Hamilton City Council | n/a |
| New World "New Babies Club" | Saatchi & Saatchi | Foodstuffs |
| Onecard Insights on Demand | Proximity iD | Progressive Enterprises |
| Onecard Super Email | Proximity iD | Progressive Enterprises |
| SMART: customer management | Datamine | EziBuy |
| SMART: insight | Datamine | EziBuy |
| SMART: tracker | Datamine | EziBuy |
| SUBCARD Birthday - Sales Promotion Machine | justONE | SUBWAY Restaurants |
| Telecom Consumer Welcome Programme | Telecom New Zealand | Rapp |
| Telecom Customer Relationship Marketing Management (CRMM) | Telecom New Zealand | n/a |
| tomorrow shopper | Proximity iD | Progressive Enterprises |
| TVNZ 7 Launch | TVNZ | Saatchi & Saatchi |
| TVNZ's Olympics Website Campaign | TVNZ | Saatchi & Saatchi |
| Understanding Changes in Customer Spending | Proximity iD | Progressive Enterprises |
| Campaign Name | Entrant | Advertiser |
| $2 for 60 International Calling Campaign | AIM Proximity | Vodafone New Zealand |
| Air New Zealand Fashion Week A-List | Tango | Air New Zealand |
| ASB Payslip DM | TBWA WHYBIN and TEQUILA\ | ASB Bank |
| BMW Q2 Priority Test Drive | Twenty | BMW New Zealand |
| BMW X6 Getting Porsche Drivers to Change Religion | DraftFCB | BMW New Zealand |
| Bombing Wellington | DraftFCB | Cluster Munition Coalition, Aotearoa New Zealand |
| CIGNA Funeral Plan - Sidelines | Rapp | CIGNA Life Insurance |
| Digital Bootcamp | AIM Proximity | Vodafone New Zealand |
| Easy Home Loans | Rapp | ANZ Bank |
| Force9 Mobile Campaign | Saatchi & Saatchi DGS | The New Zealand Army |
| Genesis Energy/Panasonic Heat Pump | Lowe Rivet | Genesis Energy |
| grabaplane | AIM Proximity | Air New Zealand |
| Immigration NZ's MAGNET Programme | Rapport Advertising and Marketing | Department of Labour |
| Kustom Konnections New Connections | Lowe Rivet | Genesis Energy |
| Liquorland Top 100 International Wine Competition | Y&R | Liquorland - There's No Land Like It |
| LLU Orconite Retention | Silk Direct/SK Marketing | Orcon |
| LLU Purple Prospecting | Silk Direct/SK Marketing | Orcon |
| Mercury Energy Bills to Books | TBWA WHYBIN and TEQUILA\ | Mercury Energy |
| Meridian Crusader | Federation | Meridian Energy |
| Microsoft Exchange 2007 'Blender' | Y&R | Microsoft NZ |
| Microsoft Security 'Virus' | Y&R | Microsoft NZ |
| Miss Switch | .99 | Farmers Trading Company |
| Monteiths: Worth every drop | Saatchi & Saatchi/Saatchi & Saatchi DGS | DB |
| My Greatest Feat | Rapp | McDonald's |
| No One Will Know You Are Gone | Rapp | Telecom New Zealand |
| Reunion Reunion | Rapp | Telecom New Zealand |
| Royal New Zealand Air Force Recruitment Viral | AIM Proximity | Royal New Zealand Air Force |
| Say Cheese | TBWA WHYBIN and TEQUILA\ | ASB Bank |
| See Your Customers Clearly | AIM Proximity | New Zealand Post |
| Shop Yourself Rich | TBWA WHYBIN and TEQUILA\ | Westfield New Zealand |
| SKY TV: Front Row Seats - Hamilton Acquisition Trial | Rapp | SKY TV |
| SKY WrestleMania | Rapp | SKY TV |
| SKYCITY Go for Gold 08.08.08 Action Card Promotion | TBWA WHYBIN and TEQUILA\ | SKYCITY |
| SPCA - A Very Silent Night | DraftFCB | SPCA Auckland |
| Spray Now | justONE | Farmlands |
| SUBCARD™ | justONE | SUBWAY Restaurants |
| The Lowdown | DraftFCB | Ministry of Health |
| The Nestlé Good Times CRM Programme | Ogilvy New Zealand | Nestlé New Zealand |
| Treasures Cover Baby | Tango | SCA Hygiene Australasia |
| Unbelievably Unbelievables | AIM Proximity and Colenso BBDO | Yellow Pages Group™ |
| Westpac DebitPlus | Saatchi & Saatchi/Saatchi & Saatchi DGS | Westpac New Zealand |
| Campaign Name | Entrant | Advertiser |
| Around the world in 80 days | Saatchi & Saatchi | TVNZ |
| BMW Repurchase Programme - Priority Test Drive Contact | Twenty | BMW New Zealand |
| BMW X6 Getting Porsche drivers to change religion | DraftFCB | BMW New Zealand |
| Bombing Wellington | DraftFCB | Cluster Munition Coalition, Aotearoa New Zealand |
| Dead End Job | AIM Proximity | Bright Kids |
| Decoy Car Stereo | AIM Proximity | IAG NZ |
| Design a Stamp | AIM Proximity | New Zealand Post |
| Direct Mail Gun | AIM Proximity | New Zealand Post |
| Easy Home Loans | Rapp | ANZ Bank |
| Fatso.co.nz "Mailbox DVD Player" | Rapp | SKY TV |
| Fold Campaign | Colenso BBDO/AIM Proximity | Vodafone New Zealand |
| Force9 Mobile Campaign | Saatchi & Saatchi DGS | The New Zealand Army |
| Friskies Renaissance | Ogilvy New Zealand | Nestlé Purina PetCare |
| Gen-i Workplace | Saatchi & Saatchi | Gen-i |
| grabaplane | AIM Proximity | Air New Zealand |
| High Speed Race Track | Rapp | Telecom New Zealand |
| LLU Purple Prospecting | Silk Direct/SK Marketing | Orcon |
| Microsoft Security "Virus" | Y&R | Microsoft New Zealand |
| Miss Switch | .99 | Farmers Trading Company |
| My Greatest Feat | Rapp | McDonald's |
| No One Will Know You Are Gone | Rapp | Telecom New Zealand |
| OpenCall 07 | AIM Proximity | New Zealand Post |
| Perpetual Card | Rapp | n/a |
| Purple Spheres | G2 | Orcon Internet |
| SPCA - A Very Silent Night | DraftFCB | SPCA Auckland |
| SUBCARD™ | justONE | SUBWAY Restaurants |
| Telecom Mobile Health Check X-Ray | Rapp | Telecom New Zealand |
| The Great Love Conspiracy | AIM Proximity | The Warehouse |
| The Lowdown | DraftFCB | Ministry of Health |
| The Nestlé Good Times CRM Programme | Ogilvy | Nestlé New Zealand |
| Treasures Cover Baby | Tango | SCA Hygiene Australasia |
| Tree People | Rivet | Genesis Energy |
| T-Stick Out of Office Notification | Rapp | Telecom New Zealand |
| Visa - Valerie versus the Machine | AIM Proximity | Visa NZ |
| Yellow frontdoor™ - Drop Cloth | AIM Proximity | Yellow Pages Group™ |
| Yellow Number One Campaign | AIM Proximity | Yellow Pages Group™ |
| Campaign Name | Student Names | Tertiary Institution |
| Bookbags | Candace Clark-Grayling and Rachel Eliott | Massey |
| Follow Our Lead | Alex Carey and Teresa Luckman | AUT |
| Get Into Your Books! | Anzac Tasker and Steve Oxton | AUT |
| Matt Reads | Louise Evans and Jonathan Connor | Massey |
| My Brain Is My Biggest Muscle | Lio Fa'asolo and Tracy Berge | AUT |
| Tackle Reading With The Warriors | David Bairstow and Andrew Davidson | AUT |
| The Field Folder | Phoebe Smith and Nicole Yeoman | Massey |
| Toki Comics | Herb Barbara and Daniel Rooke | Massey |
| Train Your Brain | Jenna Howell and Zara Morris | AUT |