| Campaign Name |
Entrant |
Nominee |
Award Category |
Award |
| Be The Gorilla |
The Hyperfactory |
DDB |
Media and/or Channel Utilisation |
Bronze |
| Be The Gorilla |
The Hyperfactory |
DDB |
Innovation |
Bronze |
| Beck's City Attack |
POCKETvouchers |
Lion Nathan |
Marketing Products and Services |
Silver |
| Cavalier Bremworth - "We're not fond of sales" |
Federation |
Cavalier Bremworth |
Media and/or Channel Utilisation |
Bronze |
| ChildFund: Making Donating More Appealing |
ChildFund New Zealand |
Twenty |
Customer and Market Insight |
Gold |
| City Ignition |
Hamilton City Council |
|
Strategic Vision |
Silver |
| Customer Spend Patterns |
Affinity Id |
Progressive Enterprises |
Customer and Market Insight |
Gold |
| New World "New Babies Club" |
Saatchi & Saatchi New Zealand |
Foodstuffs Wellington |
Strategic Vision |
Bronze |
| Onecard Insights On Demand |
Affinity Id |
Progressive Enterprises |
Marketing Products and Services |
Gold |
| Onecard Insights On Demand |
Affinity Id |
Progressive Enterprises |
Strategic Vision |
Silver |
| Onecard Insights On Demand |
Affinity Id |
Progressive Enterprises |
Customer and Market Insight |
Gold |
| Onecard Insights On Demand |
Affinity Id |
Progressive Enterprises |
CRM and Data Management |
Silver |
| Onecard Insights On Demand |
Affinity Id |
Progressive Enterprises |
|
Nexus Supreme |
| Onecard Super Email |
Affinity Id |
Progressive Enterprises |
CRM and Data Management |
Silver |
| Onecard Super Email |
Affinity Id |
Progressive Enterprises |
Marketing Products and Services |
Silver |
| SMART:customer management |
Datamine |
EziBuy |
Strategic Vision |
Silver |
| SMART:customer management |
Datamine |
EziBuy |
Marketing Products and Services |
Silver |
| SMART:insight |
Datamine |
EziBuy |
Customer and Market Insight |
Silver |
| SMART:tracker |
Datamine |
EziBuy |
Innovation |
Bronze |
| SUBCARD Birthday - Sales Promotion Machine |
justONE |
SUBWAY Restaurants |
Media and/or Channel Utilisation |
Bronze |
| SUBCARD Birthday - Sales Promotion Machine |
justONE |
SUBWAY Restaurants |
Innovation |
Bronze |
| Telecom Consumer Welcome Programme |
Telecom New Zealand |
Rapp |
CRM and Data Management |
Bronze |
| Telecom Customer Relationship Marketing Management (CRMM) |
Telecom New Zealand |
|
CRM and Data Management |
Bronze |
| tomorrowShopper |
Affinity Id |
Progressive Enterprises |
Customer and Market Insight |
Silver |
| tomorrowShopper |
Affinity Id |
Progressive Enterprises |
Strategic Vision |
Bronze |
| TVNZ 7 Launch |
TVNZ |
Saatchi & Saatchi New Zealand |
Strategic Vision |
Bronze |
| TVNZ's Olympics Website Campaign |
TVNZ |
Saatchi & Saatchi New Zealand/Saatchi & Saatchi DGS |
Media and/or Channel Utilisation |
Gold |
| TVNZ's Olympics Website Campaign |
TVNZ |
Saatchi & Saatchi New Zealand/Saatchi & Saatchi DGS |
Production and Fulfilment |
Bronze |
| Campaign Name |
Entrant |
Advertiser |
Award Category |
Award |
| Air New Zealand Fashion Week A-List |
Tango Communications |
Air New Zealand |
Customer Acquisition |
Bronze |
| ASB Payslip DM |
TBWA WHYBIN and TEQUILA\ |
ASB Bank |
Shoestring Budget |
Bronze |
| ASB Payslip DM |
TBWA WHYBIN and TEQUILA\ |
ASB Bank |
Sales Generation/Promotion |
Bronze |
| BMW Q2 Priority Test Drive |
Twenty |
BMW New Zealand |
Loyalty/Relationship Programme |
Bronze |
| BMW X6 Getting Porsche drivers to change religion |
DraftFCB |
BMW New Zealand |
Lead Generation |
Gold |
| Bombing Wellington |
DraftFCB |
Cluster Munition Coalition |
Shoestring Budget |
Silver |
| Easy Home Loans |
Rapp |
ANZ Bank |
Loyalty/Relationship Programme |
Bronze |
| Force9 Mobile Campaign |
Saatchi & Saatchi DGS |
The New Zealand Army |
Lead Generation |
Silver |
| grabaplane |
AIM Proximity |
Air New Zealand |
Sales Generation/Promotion |
Silver |
| Immigration NZ's MAGNET Programme |
Rapport Advertising and Marketing |
Department of Labour |
Lead Generation |
Gold |
| Kustom Konnections New Connections |
Lowe Rivet |
Genesis Energy |
Customer Acquisition |
Gold |
| LLU Purple Prospecting |
Silk Direct and SK Marketing |
Orcon |
Customer Acquisition |
Bronze |
| Meridian Crusader |
Federation |
Meridian Energy |
Customer Retention |
Gold |
| Microsoft Exchange 2007 'Blender' |
Y&R |
Microsoft NZ |
Sales Generation/Promotion |
Silver |
| Microsoft Security "Virus" |
Y&R |
Microsoft NZ |
Sales Generation/Promotion |
Gold |
| Miss Switch |
.99 |
Farmers Trading Company |
Sales Generation/Promotion |
Bronze |
| My Greatest Feat |
Rapp |
McDonald's |
Lead Generation |
Gold |
| No One Will Know You Are Gone |
Rapp |
Telecom New Zealand |
Lead Generation |
Silver |
| Royal New Zealand Air Force Recruitment Viral |
AIM Proximity |
Royal New Zealand Air Force |
Lead Generation |
Gold |
| Say Cheese |
TBWA WHYBIN and TEQUILA\ |
ASB Bank |
Sales Generation/Promotion |
Silver |
| See Your Customers Clearly |
AIM Proximity |
New Zealand Post |
Loyalty/Relationship Programme |
Silver |
| SKY TV: Front Row Seats - Hamilton Acquisition Trial |
Rapp |
SKY TV |
Sales Generation/Promotion |
Silver |
| SKY TV: Front Row Seats - Hamilton Acquisition Trial |
Rapp |
SKY TV |
Customer Acquisition |
Silver |
| SKY WrestleMania |
Rapp |
SKY TV |
Sales Generation/Promotion |
Silver |
| SPCA - A Very Silent Night |
DraftFCB |
SPCA Auckland |
Shoestring Budget |
Gold |
| Spray Now |
justONE |
Farmlands |
Shoestring Budget |
Bronze |
| SUBCARD™ Loyalty Programme |
justONE |
SUBWAY Restaurants |
|
RSVP Grand Prix |
| SUBCARD™ Loyalty Programme |
justONE |
SUBWAY Restaurants |
Loyalty/Relationship Programme |
Gold |
| The Lowdown |
DraftFCB |
Ministry of Health |
Lead Generation |
Gold |
| Unbelievably Unbelievables |
AIM Proximity/ Colenso BBDO |
Yellow Pages Group™ |
Customer Acquisition |
Silver |
| Campaign Name |
Entrant |
Advertiser |
Award Category |
Award |
| BMW Repurchase Programme - Priority Test Drive Contact |
Twenty |
BMW New Zealand |
Best Data Strategy |
Runner Up |
| Direct Mail Gun |
AIM Proximity |
New Zealand Post - Mail Marketing Service |
Best Art Direction |
Runner Up |
| Fold Campaign |
Colenso BBDO/AIM Proximity |
Vodafone New Zealand |
Best Content Integration |
Winner |
| Friskies Renaissance |
Ogilvy New Zealand |
Nestlé Purina PetCare |
Best Content Integration |
Runner Up |
| grabaplane |
AIM Proximity |
Air New Zealand |
Best Use of Interactive Media |
Winner |
| Microsoft Security "Virus" |
Y&R |
Microsoft NZ |
Most Innovative Campaign |
Runner Up |
| Microsoft Security "Virus" |
Y&R |
Microsoft NZ |
Best Overall Creative |
Runner Up |
| My Greatest Feat |
Rapp |
McDonald's |
Best Strategy |
Winner |
| No One Will Know You Are Gone |
Rapp |
Telecom New Zealand |
Best Art Direction |
Winner |
| OpenCall 07 |
AIM Proximity |
New Zealand Post |
Best Integration |
Winner |
| Perpetual Card |
Rapp |
|
Best Use of Mail |
New Zealand Post Postmark Award |
| Perpetual Card |
Rapp |
|
Best Overall Creative |
Winner |
| SPCA - A Very Silent Night |
DraftFCB |
SPCA Auckland |
Most Innovative Campaign |
Winner |
| SUBCARD™ Loyalty Programme |
justONE |
SUBWAY Restaurants |
Best Strategy |
Runner Up |
| The Lowdown |
DraftFCB |
Ministry of Health |
Best Use of Interactive Media |
Winner |
| The Nestlé Good Times CRM Programme |
Ogilvy New Zealand |
Nestlé New Zealand |
Best Data Strategy |
Winner |
| Visa - Valerie versus the Machine |
AIM Proximity |
Visa NZ |
Best Copy |
Runner Up |
| Yellow Number One Campaign |
AIM Proximity |
Yellow Pages Group™ |
Best Copy |
Winner |